Business Week features interview with Janice Ashby - Eco Africa: Going Beyond Business
Social entrepreneur Janice Ashby realized that providing jobs to the women of Zimbabwe wasn't enough
On one of her many trips from New York to Zimbabwe, former Saatchi & Saatchi employee Janice Ashby was staying in a quaint hotel on the edge of Victoria Falls, one of the Seven Wonders of the World. She was struck by both the natural beauty of the Falls and the items for sale in the hotel gift shop, especially the work of local artisans fashioned out of handmade paper from the region. Ashby says the paper caught her eye (she had left Saatchi & Saatchi in 1995 to found her own line of handmade paper gifts and stationery)—and sparked her imagination. In 1997, Ashby started a new venture, Eco Africa Craft, partnering with local artisans in Zimbabwe to make paper crafts, working out of a former mission house.
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